Justin Bieber is definitely getting in touch with his feminine side here. The perfume named ‘Someday’ has a fruity touch to it. He is reaching out to his female fans between 14 -18 years old.
People may have expected Justin to launch a men’s scent first, the singer sees a women’s fragrance as an obvious choice:
“Let’s be real, the way a girl smells is very important to a guy! I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world,”.
Someday is due to launch in the US June 2011