“I’ve always looked at hairstyling the same way a fashion designer looks at fashion,” reveals Dale. “I believe everyone who’s serious about hair sees styling as an art. That’s why it was important to me to build a brand with a philosophy rooted in fashion.”
The basis of his concept consists of 32 products and expands with two launches a year that is inspired by the latest fashion trends in case it is required.
The fashion trends of spring/summer 2012 lead to the newest launch Movable Volume. This collection is based on ‘big and luxurious hair’ that is the dream of every woman!