Rob Peetoom celebrates 50th Anniversary

Yesterday the 50th anniversary of Rob Peetoom took place. And such an extraordinary party is was. With 800 guests including international employees, partners, celebrities the announcement was made that daughter Rochelle will be the new CEO. Rochelle gave a heartwarming speech where she shared her love for her father and family business.

The very first salon opened in 1969. Fifty years later there are 17 salons from which three on Bali and the recently opened salon in New York. Next to the salon Rob Peetoom worked with numerous fashion magazines, newspapers and television. Next to that Rob started an Academy. Here stylists are trained op the highest level.

The night was presented by Lieke van Lexmond and Humberto Tan, there was a Haute Couture show by fashion designer Mart Visser. Naturally the hair of the models were done by Rob Peetoom hair stylists.

I must say I am always deeply impressed when a dinner is server simultaneously, especially when you have 800 mouths to feed. Everyone looked stunning as the dress code was black tie. Nice to see some glamour in the Netherlands. I had a truly inspirational evening and feel honored to be part of the show.


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