This spring, Essie pays tribute to the beautiful, ambitious woman of action. This self-made woman knows what she wants and exactly how to get it. For the woman out there willing and able to try something new and fresh. Although there have been a lot of predictions that nail polish will cool off as a trend in 2012 and colors will get more muted.
It looks like the spring collections we’ve seen so far–Chanel’s fruit juicy line, Nicki Minaj’s OPI line, and now Essie brights, things are looking decidedly bright and optimistic…
“Fortune favors the bold,” says Essie brand founder and global creative director Essie Weingarten. “I am so inspired by women who dream big, go with their instincts and always manage to put their best self forward. Whatever your strategy, choose one of six ingenious colors that means business.”
From left to right the colors are: Navigate Her, A Crewed Interest, To Buy or Not to Buy, Tour de Fiancé, Olé Caliente, Orange It’s Obvious!”