Alterna introduces Bamboo Style

Alterna, the luxurious ‘eco-chic’ hair care brand from Los Angeles, adds seven styling products to their successful Bamboo line. These styling products are suitable for the modern, environment-conscious man or woman of all hair structures and lengths.

All products within this line are founded with high-quality, eco-chic style essentials and powerful, natural – certified organic – ingredients. The Organic Bamboo Extract strengthens the hair and results in weightless moistness recovery with the use of essential nutrients.

Blue Yucca Root is a multi-faceted plant with vitamin A, B &C, calcium, iron, potassium, manganese, phosphorus and copper that has a natural fixing effect. Ideal for the creation of styles whereby the combination of fixation and flexibility is a must!

The scent? A balanced combination of water melon, fresh fruit, bamboo, water lily and musk.


Which products can you expect? Super-Natural Curl Shaping & Defining Cream, FreeStyle Flexible Control Gel, Cleanse Extend Translucent Dry Shampoo, Boho Waves Tousled Texture Spray, Texturizing Body Boost Volumizing Liquid Powder, Form Ultra-Hold Sculpting Clay and Shape Moldable Texture Paste.

For more information:

By Santusha Kana

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