The third Pretty Powerful campaign was inspired by this new Bobbi Brown book. The campaign celebrates the beauty of real women with different backgrounds through inspirational stories, photos and videos. It symbolizes Bobbi’s belief in the natural beauty of all women.
To support the campaign Bobbi Brown Cosmetics developed a Pretty Powerful Facebook app. With this app you can make your personal Pretty Powerful collage. Upload a picture of you with your BFF explaining what Pretty Powerful means to you.
What ‘s in it for you? You can win a trip to New York with your BFF. And there’s more. On a weekly basis a random participant is picked, and that person will be made pretty happy with Pretty Powerful Bobbi Brown products.