New & improved: Clinique Dramatically Different Moisturizing Lotion+

All the way back in 1968 Clinique launched it’s very first products, the primrose-hued Dramatically Different Moisturizing Lotion. Probably one of the most instantly recognizable beauty products in the world. This month, the brand is launching a new and updated reformulated version – Dramatically Different Moisturizing Lotion+

DDML is renowned for its quick absorption, lightweight texture and of course its pale yellow hue. One bottle sells every 4.87 seconds around the world.

The reformulated DDML with a new barrier-strengthening complex as well as moisturizing hyaluronic acid, glycerin and urea. The new product was tested on 600 women in five countries over six years, and – due to Clinique’s insistence on fragrance-free and allergy-free formulas – if any one of those women experienced any kind of reaction – they would start all over.

The new and improved DDML is available in stores now.


€ 26,40 50ml | € 50,80 125ml

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