M.A.C. has opened an enormous Pro store in Covent Garden, stocking its much-loved pro products that are used at fashion week shows. There are currently just 34 Mac Pro stores globally, with only two stores in London. Whilst over 1,000 of the brand’s basic product line will be stocked also, it’s the inclusion of the professional line that will have make-up fans running to the store. Next to that the basic product line will be stocked there.
As M.A.C. global president says: “Without the Pro customer, this brand probably wouldn’t exist. That’s where it started. The professional customer is very important to us, they’re our influencers. It’s not so much that they use our products – we love that – but it’s that they use them backstage, they use them on set and that means a lot to us so we want to continue to engage them“.
This year, they supported over 1,000 industry products from theatre, editorial, performing arts, stage shows and music festivals. Expect a M.A.C Lash Bar, an event space and a private make-up area. Next to that the store offers a new service menu where customers can choose from a range of makeover options. Just how we like it.
Visit the store at Covent Garden’s James Street