Unseen presents JR’s INSIDE OUT project in Amsterdam

Visitors are invited to take part in a spectacular photo project by undercover artist JR at Unseen Photo Fair 2013.  Photographer and artist JR claimed his right to fame through his life-size portraits of local people, which he pasted on buildings and around city streets.

Through this project, these otherwise anonymous locals were given a face. After winning the TED prize in 2011, JR initiated INSIDE OUT, fulfilling his wish to create the world’s biggest participatory art project. INSIDE OUT is a worldwide platform that allows people to share their story and turn their personal identity into a public work of art.

In April 2013, 6,000 portraits were on show in Times Square in New York City thanks to a special mobile photo studio. At Unseen, visitors are invited to have their portrait taken in this photo booth truck. Photographs will be instantly printed on a large poster-scale format and become part of the exhibition.

Unseen in Amsterdam

From 26 to 29 September, this unique photography festival will return to the site of the Westergasfabriek in Amsterdam. Unseen is an international photography fair focused on work by emerging talents and otherwise unseen work. More than fifty galleries from 20 countries around the world have been invited to participate in the second edition. In addition to the central photography fair, Unseen presents a film programme in the Unseen Living Room and a host of lectures and panel discussions in the Unseen Theatre, and special exhibitions such as the Unseen Collection and the Foam Magazine Talent Exhibition.

Unseen Exhibition Fund, will also be launched at Unseen. The Unseen Dummy Award returns to the festival this year, whereby the winner is given the opportunity to realise an unpublished photo book concept.

Unseen will take place in Amsterdam’s Westergasfabriek from 26 to 29 September 2013.

For tickets and further information, check: www.unseenamsterdam.com

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